https://www.raywaldron.com/blog daily 0.75 2025-08-11 https://www.raywaldron.com/blog/in-defense-of-the-arena-show monthly 0.5 2025-08-11 https://www.raywaldron.com/blog/the-enduring-promise-of-an-unfinished-songbook monthly 0.5 2025-05-30 https://www.raywaldron.com/about-me daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595446518425-84DP0K8L29YME8UFEAP8/IMG_7310.jpg About me https://www.raywaldron.com/resume daily 0.75 2025-01-14 https://www.raywaldron.com/contact daily 0.75 2023-05-09 https://www.raywaldron.com/social-media daily 0.75 2025-01-12 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595615212451-M7XNKWIHOHOCXJ7MUTB1/Screenshot+2020-07-24+at+2.26.37+PM.png Creative Campaigns - #BCDRWars Created the hashtag #BCDRWars for a Star Wars-themed promotion for data protection client Arcserve, who offer business continuity and disaster recovery (BCDR) solutions. I came up with the idea to create a contest around the release of “Rise of Skywalker” that would appeal to Arcserve’s IT audience. The contest called for followers to Tweet where they thought backup and recovery protocols would’ve helped in the Star Wars universe. Across a two-week period, the contest drew over 60 entrants, and set record engagement for the client’s Twitter account. https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595615746966-35RV0K6Z9GOUJYUKO40U/Screenshot+2020-07-24+at+2.34.37+PM.png Creative Campaigns - National awareness days In the social media planning I’ve done for clients, close attention is always paid for areas where we can capitalize on something that lots of people are talking about, and insert ourselves into the conversation. With Arcserve, I tracked days such as #NationalDogDay, and encouraged our client’s employees to participate. Not only are these days a chance for employees to have a little bit of fun, they help drive traffic and engagement to social channels. The company allows dogs in the office on Fridays, so I suggested we use #Barkserve, and have employees send us the pictures of their dogs in the office for a post on #NationalDogDay. This post drove record engagement on the company LinkedIn page. https://www.raywaldron.com/home daily 1.0 2025-10-06 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/31cbe426-e23f-4575-8406-1ea891cb7661/Screenshot+2025-01-12+at+2.23.36%E2%80%AFPM.png Home - Customer case studies https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1cdadc28-d442-4264-bd10-8fb422e6ef7f/Screenshot+2025-01-13+at+10.13.15%E2%80%AFAM.png Home - Press releases https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595531633700-Z2KZ2PM9LWT6ETEXTD43/Screenshot%2B2020-07-23%2Bat%2B3.09.06%2BPM.jpg Home - Creative campaigns https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/0a5a0ae6-77ec-4ae1-8705-10563f48649a/Screenshot+2025-06-11+at+11.32.00%E2%80%AFAM.png Home - Longform content https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595531654036-ZWEVF70QWY4A253RPR0W/Screenshot+2020-07-23+at+3.03.00+PM.png Home - Blog posts https://www.raywaldron.com/press-releases daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595612790582-WHFSVDW7FRA58T2IO8G2/Screenshot+2020-07-24+at+1.42.30+PM.png Press Releases - New York Rangers sign Mats Zuccarello Read the release here https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/658e288f-4fd6-4fae-9aeb-5ebfd6897062/Screenshot+2025-01-13+at+10.24.52%E2%80%AFAM.png Press Releases - Quickbase Introduces Enablement Services to Power Citizen Automation at Scale Read the release here https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/4c450a05-e810-4d08-9d1d-a7e124c441f7/Screenshot+2025-01-13+at+10.13.15%E2%80%AFAM.png Press Releases - Arcserve Issues Top Three Data Protection Predictions to Watch In 2020 Read the release here https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595613092144-A82JNFV1UH44H5K3CZ7O/Screenshot+2020-07-24+at+1.42.15+PM.png Press Releases - New York Rangers hire Alain Vigneault as head coach Read the release here https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595612648209-TZWP4J3RY681MMSACMUQ/Screenshot+2020-07-24+at+1.41.44+PM.png Press Releases - New York Rangers re-sign Carl Hagelin Read the release here https://www.raywaldron.com/new-page daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595537222880-OZ3XH3YZDDLGZ6PGM7IP/Developing-brand-identity-through-Sonic-Branding.jpg Blogs - Brand identity agency blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/a27f3aa5-3e53-43ee-9c68-56194e1eb542/Screenshot+2025-01-13+at+10.36.55%E2%80%AFAM.png Blogs - Partner announcement blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/33ea3470-8bca-4ace-9ae5-bf3768b804c8/Screenshot+2025-01-13+at+10.35.30%E2%80%AFAM.png Blogs - Corporate event recap blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/2b9c2f22-a621-4fa6-bd8c-7bc974af63db/Screenshot+2025-01-13+at+10.34.03%E2%80%AFAM.png Blogs - Regulatory compliance blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595537264942-O0UWYNK09JNUWXUT7RYX/Facebook-PR-Lessons-Learned.png Blogs - Facebook PR agency b log https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/2bd36662-01f5-4467-ac8b-e1a6afe6c4ca/Screenshot+2025-01-13+at+10.30.10%E2%80%AFAM.png Blogs - Product announcement blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/4d9a34e2-43c9-4756-894a-a20b3d38c58e/Screenshot+2025-01-13+at+10.38.38%E2%80%AFAM.png Blogs - Competitor analysis blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/1595537160789-FBUECXXK13DD3XJI06PI/Copy-of-Its-time-for-us-to-do-something-about-PR-overservicing.jpg Blogs - B2B byline development agency blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/c5de399c-5b19-4cb0-a62e-3cf678ffb2ed/Screenshot+2025-01-13+at+10.39.56%E2%80%AFAM.png Blogs - Vertical topic blog https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/d19ca6b7-5857-4495-8b99-ffa2f420934c/Screenshot+2025-01-13+at+10.41.08%E2%80%AFAM.png Blogs - Enterprise tech blog https://www.raywaldron.com/new-page-1 daily 0.75 2025-01-12 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/f3beb461-fb47-47ca-ae24-5699c613b8e3/Screenshot+2025-01-12+at+2.13.48%E2%80%AFPM.png Customer Case Studies - HD Supply Customer Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/9faf4e71-eaa4-4ec2-ba94-dbb553d24310/Screenshot+2025-01-12+at+2.06.59%E2%80%AFPM.png Customer Case Studies - SERVPRO Customer Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/0b01aa65-a320-4765-8629-43507c483caf/APPA.PNG Customer Case Studies - Apps Associates Client Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/3a0fc7d7-7d38-4b59-8d32-18727f860791/Screenshot+2025-01-12+at+2.15.08%E2%80%AFPM.png Customer Case Studies - Diebold Nixdorf Customer Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/8ec37385-edd6-45ed-ad6c-a532a71f4c84/appannie.PNG Customer Case Studies - App Annie Client Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/0eab3f37-1bdd-4c9a-977b-062542666095/Screenshot+2025-01-12+at+2.09.35%E2%80%AFPM.png Customer Case Studies - Caledonia Customer Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/33dcdfe4-221a-4803-82b7-a7b19d693c44/flex.PNG Customer Case Studies - Flexential Client Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/71f9791d-43c2-4e21-bf96-21d376732694/Screenshot+2025-01-12+at+2.10.55%E2%80%AFPM.png Customer Case Studies - Balfour Beatty Customer Case Study https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/3fa434ed-c37c-45bd-8937-df2a4209a6b9/Screenshot+2025-01-12+at+2.12.07%E2%80%AFPM.png Customer Case Studies - Harvey Building Products Customer Case Study https://www.raywaldron.com/press-releases-1 daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/9ffbdddb-975c-4c64-adce-612b0321fa0e/Screenshot+2025-06-11+at+11.32.11%E2%80%AFAM.png Longform content - The Golden Thread of Information https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/b3a7c415-483b-4150-a12e-d2886ea75360/Screenshot+2025-06-11+at+11.31.51%E2%80%AFAM.png Longform content - Overcoming ESG Hurdles in 2024 and Beyond https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/86ba57f8-ae8f-4eef-9af2-e6e7b2043cc4/Screenshot+2025-06-11+at+11.31.38%E2%80%AFAM.png Longform content - The State of Manufacturing 2025 – Navigating Technological Changes https://images.squarespace-cdn.com/content/v1/5f17122a5fb9372e51721fac/ab19a4eb-1fcf-4959-8672-bbc04184faee/Screenshot+2025-06-11+at+11.32.00%E2%80%AFAM.png Longform content - Making Manufacturing Dynamic https://www.raywaldron.com/resume-1 daily 0.75 2025-10-01