Copywriting.

I’ve built engaging copy for website rollouts, insurance enrollment campaigns, gated content landing pages, email campaigns and more. I can take your messaging and turn it into a crystal clear story that hits right at your core audience. Drop me a note and let’s see how we can elevate your copy game.

 

Emerson College Website Launch

As a senior writer for Emerson College, I helped reshape content for the rollout of their brand-new website. I wrote and edited copy across undergraduate and graduate program pages, admissions content, and other key institutional pages. Drawing from Emerson’s new brand and messaging strategy, I translated complex academic information into concise, student-focused copy built around real experiences, opportunities, and outcomes. My work also included developing SEO- and AI-search-informed FAQ strategies designed to better answer the questions prospective students are actually asking.

Undergraduate and Graduate Program Pages

Rewrote the copy for all undergraduate and graduate-level academic programs, working closely with staff and faculty to build content that engages with prospective new students.

Emerson College Program Finder

Work with the web development team to refresh their “Program Finder” page, where prospective students can search to find an undergraduate or graduate-level program that matches their interests.