I’m Ray! Freelance copywriter, content marketer, public relations pro, and the biggest concert lover you’ll ever meet.
I’m a Boston-based freelancer who thrives in content development, copywriting, PR, and more. I bring deep experience in the B2B technology, sports, and financial services industries to deliver effective content solutions.
See my work below!
Additional examples of client-specific work are available upon request
My Approach to AI
Content Creation, Upgraded: The 5D Method
A human-first, AI-empowered approach to smarter content creation
1. Discover – Map the Idea to the Right Format
Every great piece starts with an idea. I determine whether it’s best suited as a blog, ebook, whitepaper, research report, or another format, making sure the content type aligns with your goals.
2. Design – Build a Smarter Content Brief
Using AI platforms like ChatGPT or Jasper, I turn raw notes into a detailed outline. At this stage, I also surface keyword recommendations and SEO opportunities, ensuring the brief sets the piece up for maximum visibility.
3. Draft – Write with Human Voice, Guided by AI
With the AI-assisted brief, I create the content myself. The voice, tone, and storytelling remain authentically human, with AI serving as a creative partner, not a replacement.
4. Develop – Refine Through AI + Human Editing
I use AI tools to identify gaps, suggest improvements, and generate alternative angles. Then I apply expert editing and judgment to elevate the piece into polished, high-impact content.
5. Deliver – Optimize for Performance
The final step ensures your content is strategically positioned. On-brand, optimized for SEO, and tailored to resonate with the right audience.
Why It Works
The 5D Method combines human creativity and strategy with AI’s speed and scale. The result: authentic, on-brand content that’s created faster, performs better, and resonates deeper.